I will continue to go on about facebook fan pages. I refuse to think that something easy, effective and free should not be used by every small business owner to promote their business, blog, and website.
Setting up a facebook fan page is very easy and almost fun - if you have a glass of wine to go along with it. Simply log in to your facebook profile page, scroll to the bottom and hit the advertising link. From there face book has its own fan page set up and a useful downloadable PDF about fan pages and how to make them. Facebook is made for the multi - generation, so they have to make it easy or no one would use facebook!
Once your fan page is set up getting your Vanity URL is easy peasy.
1. Get 25 fans. This is probably the hardest part. You have to find 25 people to "like" you or "fan" you. When in doubt turn to your friends, or your Mother, possibly your next door neighbour. Anyone will do.
2. Select your keywords. Your vanity URL should be keyword rich so Google can find it and like it. If you are a accunpuncturist in Vancouver it would be a good idea to use Vancouver Accupuncturist in your URL. Go to www.facebook.com/username. From there you can find out if the names you want are available. You might want to have a few names in mind in case the first one you want is not available.
3. Hit Okay. Once you get your keywords that you want straightenend away just hit okay and facebook will do the rest. Just remember this process is like getting a tattoo. You can't change it once it is done.
Once you have your vanity URL it is easy to advertise to business associates, friends, and the neighbour who probably needs accupncture and doesn't even know it. The most important thing is to post an update or blog post regularly, once a week even, so that you are viewed as the expert in your field, because people want to see an expert accupuncturist.
Yes, this is so easy my mother could do it!
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