5 Great Reasons Every Small Business Needs a Facebook Fan Page

Since Facebook has become all the rage in 2007, it has over 400 million users. The demographic of those users has also changed since 2007. Facebook has no longer become just one of those places where teenagers can post pics of their friends, it has become a place of friending and fanning of all ages. I wish I could explain the enormity of the fact that even my own Mother has a facebook page - but that is a whole other blog!

Facebook and search engine optimization for facebook has become an integral part and a huge factor for the success of any small business. The best way to take advantage of this unique web profile is a facebook fan page, an interesting and unique way for people to maintain a relationship and for you as the business owner to build a community of supporters and interested party alike.

Here are some very valid reasons why a small business should have a fan page.

1. Fan pages are public - unlike a personal profile which you can't peruse unless you are their friend, a fan page allows a person to access information without asking you first. If someone Googles you, your website as well as your fan page will show up.

2. Send updates to your fans - If someone becomes your fan, it shows on their newsfeed to all of their friends. If you think that most people have up to 100 friends who spend an average of 10-90 minutes a day on facebook, that is big advertising. 

3. You can control the content - look and act like the expert and you will be seen as one among your piers and fans.

4. An easy step towards SEO (Search Engine Optimization) - once you have more then 25 fans you can get a vanity URL. Only then you can foster cross polinization between facebook fan page, website, twitter feed and blogs.

5. It's free and it's relatively easy

Remember a face book fan page should have but one goal. That goal should be to attract people to the constant stream of information, but always pull people towards your website, while making you look like the expert in your field.

Here are some of BNI Connections Members that already have a fan page set up.

Craig Boyd - Precision Athletics
Kristie Thomas - Cranberris Spa
Naz Degan - Divine Intervention
Sandy Huang - Pinpoint Tactics Business Consulting
Christine Turner - The Frugal Travelers
Claire LeLacheur - Prompton Real Estate
Shannon Larson - Accupuncture

Check them out and be sure to "like" them!