Shotgun VS. Sniper - Which One Should You Be At BNI?

Every week at BNI Connections, members get 60 seconds to highlight their business. The whole point of this is to educate the other members on what in particular they are looking for to enhance their business or practice in that week. Educate is the key word.

There are two ways members go about this. Most choose to be as general as possible so as not to miss any referrals. This is called the "shotgun" method, and the other, the "sniper" method. Here are two examples, the first being the shotgun and the second being the sniper:

1. A Realtor stands up and says, "a good referral for me is anyone who wants to buy a house."
2. The same Realtor stands up and states, "a good referral for me is any women who have just found out they are pregnant!"

Which one do you think will educate members and stick with them during the week? The Sniper method of course.

Here are a few good tips when doing your 60 seconds every week to become the Sniper:

1. Be specific - The more specific you are the better it is for those of us who are listentning and the easier it will be for us to bring you a referral.
2. Ask for the introduction - if you know you would like to be introduced to someone who owns a flower shop this week, tell us.
3. Tell a story - stories stick like peanut butter. There is nothing better then a good story about the life insurance agent who got you the best policy possible and saved you money. It shows trust and caring.

The point is by being a “Shotgun” you really don’t make anyone think. By being a “Sniper” you will at least get members thinking about what you want.



Who knows, you might just get what you ask for.

BE SPECIFIC, BE TERRIFIC