If you are like me, standing up and giving your 60 seconds infomercial at BNI, can get tedious, frustrating and nerve wracking, and sometimes all at once. There are some great tips that I use every Thursday morning to get myself hyped up and prepared for the upcoming meeting and my 60 second talk, because it could be worth $60,000!
1. Be excited - people want to be around other people who like what they do. Even if it is only 99% of the time it is infectious. If you are passionate everyone will want to listen.
2. Act comfrotable and confident - If you are a member of the chapter for a long time this is easy to do - you are talking to your friends and close business associates. If you are a new member to the chapter, just know that everyone likes you and is routing for you anyway.
3. Prepare - there is nothing worse then meeting with your best client, and not having anything prepared. In the same vein why would you go to your BNI meeting with no preparation, because these people are also your best clients. Practice your infomercial in front of your bathroom mirror for a few minutes every Thursday morning.
4. Get their attention - make yourself stand out. If there are 25 members, 3 subs, and 5 visitors you will need to stand out amongst the crowd.
5. Change it AND use repetition - every member will have some very basic points to their infomercial that should be the standard - name, business name, and memory tag. This creates a clear and concise message of who you are. Your business has many different aspects, so if you say the same thing every week you are not doing a good job of educating your fellow members.
6. Time - everyone gets 60 seconds. If the time keeper is constantly waiving you down it gets annoying to chapter members. Use your 60 dseconds but no more.
7. Know what you are talking about - some sales people can get lost in the sales, Zig Ziglar mumbo jumbo. In BNI there is complete transparency, you can't hide. Know your stuff.
8. Get feedback - ask your fellow members opinions on your infomercial and use the constructive criticims. It will have an impact.
9. Ask for what you want - asking every week for "anyone is a great referral" is like saying for "no one is a great referral". Be specific - it will work.
10. Speak to your sales force - the purpose of your infomercial is to get your sales force - i.e. the members - fired up. Give them something that will stay with them for the next 7 days when they are meeting with their own clients. Don't sell - educate!
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