If you really want to get a lot of random hits on your blog or website, don’t just use keywords that relate to your business – use keywords that relate to general news topics.
Twitter is a great place to find these key phrases because they list the ‘hot topics’ right on the site. If you use Ymail for email (Yahoo’s version of Google’s Gmail), you’ll be able to quickly see top news topics for world news, entertainment, sports, and so forth.
One of the hot topics in BC today will be the controversial launch of BCLC’s new online casino website. (Note the keywords I used there: BCLC, online, casino). This will most certainly be the top story on the TV news today as anti-gaming groups voice their opposition to this new government revenue stream. People seeking more information on the topic (or looking to gamble online in this new way) will enter similar keywords and voila, your blog may appear.
It’s ideal if your blog is actually related to the topic as opposed to a mention, but either way, the Google bots will pick up your blog (and consequently your website) and it will improve your overall standings.
So the next time you hear a story about Britney Spears or the BP oil spill or whatever’s the hot topic of the moment, try to find a way to link that topic to your blog & watch your Google page status increase.
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