Turning Spam Into a Win-Win

Spam comes in all forms...Those of you who have a blog have undoubtedly received all manner of free offers for content, offers to "try something & then blog about it" or simply had someone make a comment that is somewhat relative to your content but is only there so they can post their backlink (website or email) with the comment.


Last week, we discussed backlinking on blogs and forums as a way to generate hits on your website and increase your Google ranking.  If it's a relative and useful comment (or just simply a positive note about the content), most bloggers will keep the comment and the linker may get some relative business.  If you see a local business linking to your blog posts, instead of hitting the Spam button, why not consider this an opportunity to show them a far more effective marketing tool?


Try responding (to their email of course - not on your blog comments) with this:

"I see that you're also based in Vancouver. Are you getting many responses from posting on related blogs? If not, why not join me for lunch Thursday where you can present your product/service/opportunity to our 25 members and guests in our business group? I may not be able to help you personally, but I would be happy to introduce you to my networking partners. Space is limited each week, so let me know as soon as you can so I can reserve a spot for you."

But wait -- there's more!  


Don't forget to ask if they know anyone who could use a boost in their business. Whether it's product sales or a service, we have such a diverse group, that they'll surely find someone who's looking for their product or niche. By inviting them to bring a guest or two, they'll feel a greater commitment to actually attend the meeting.


Don't forget to add:

"Once I've received your confirmation, I'll register you as a guest and will send you details about the meeting. I'll also notify our chapter President, so if you show up before me, someone will be expecting you and be able to greet you."

By saying you're notifying the "Chapter President", you elevate the group (in other words, it's not just a group of strangers standing around a room passing business cards) and you make them feel important.  To personalize it a bit more, you may also want to point out some members of the chapter who they could benefit from meeting.  Your guest will be able to tailor their presentation and bring any appropriate samples or materials.


In just one meeting, they'll see the level of success that we achieve on a regular basis and will be able to see how effectively it could help their business.