16 April 2010

This Week's Presenter

Ian Scott, Executive Director
BNI British Columbia

In an enjoyable and informative presentation, Ian Scott reminded us that BBIs (Business Building Interviews)are one of the most effective ways to cultivate mutually rewarding relationships. One BBI with a new member is not enough to really get to know them, Ian explained, encouraging us to get together more frequently, as situations change for people. We also need to go beyond the obvious questions such as "What are your primary products/services?" and try to get a sense of the big picture with questions like "What are your hopes and dreams? What do you aspire to?" These sorts of dialogues reveal valuable information that might not otherwise have occurred to us, and can generate greater business opportunities than we might have imagined. For example, Ian knows a Victoria-based florist who stated in a BBI that she wanted to be introduced to someone in the cruise ship industry. It's obvious how a connection like that would carry far more potential than merely contacting said florist to buy the occasional bouquet of birthday flowers. As always, it was a pleasure to have Ian with us. We believe him when he says "Remember: Missing a BNI meeting can be hazardous to your wealth." :-)

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